Brand design

A redesigning project of the brand identity of ‘DMZ DOCS: DMZ International Documentary Film Festival’

DMZ DOCS (DMZ International Documentary Film Festival) is an international documentary film festival that is held every year at around the DMZ area in Korea.

In the past, this area was full of military tension and many painful memories.The DMZ represented a collision between South and North Korea. However, nowadays, through the peaceful mood between both countries, DMZ is changing. With these changes ‘DMZ International Documentary Film Festival’ brings a message of peace and our hope for unification.

DMZ: The Korean Demilitarized Zone, is border barrier between South and North Korea. It is established by the provisions of the Korean Armistice Agreement to serve as a buffer zone between the South Korea and the North Korea.

Firstly, we had to redefine the meaning of this area and festival. The documentary film genre includes a lot of different themes within itself. A documentary can be used to break down borders and it can be used as a tool to make real changes. We focused on the ‘The changes’ that the documentary makes, and ‘The changes’ from the DMZ area between past and present. After many hours of researching and brainstorming, we drew out the key philosophy ‘From solid to flexible’ and defined the ‘DMZ DOCS’ as a moment of change.

︎Logo sketches

We have tried to cover the elements of redefinition into a new brand identity.
Based on these elements we developed a brand new graphic motif.
We have wanted to express ‘the changing and flow’ from the Logotype and the colors were made naturally merged to symbolize one festival.
This flexible brand identity system can be applied to various elements.

︎Logo final version

Colour system
We also defined a colour system for this film festival that represented each section of prizes.
There are 5 different sections in the DMZ DOCS.
We chose a color for each section that reflects features within each section.

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