redesigning project of the brand identity of ‘DMZ DOCS: DMZ International
Documentary Film Festival’
DOCS (DMZ International Documentary Film Festival) is an international
documentary film festival that is
held every year at around the DMZ area in Korea.
past, this area was full of military tension and many painful memories.The
DMZ represented a collision between South and North Korea. However,
nowadays, through the peaceful mood between both countries, DMZ is changing. With
these changes ‘DMZ International Documentary Film Festival’ brings a message of
peace and our hope for unification.
DMZ: The Korean Demilitarized Zone, is border barrier between South and North Korea. It is established by the provisions of the Korean Armistice Agreement to serve as a buffer zone between the South Korea and the North Korea.
Firstly, we had to redefine the meaning of this area and
festival. The documentary film genre includes a lot of different themes within
itself. A documentary can be used to break down borders and it can be used as a
tool to make real changes. We focused on the ‘The changes’ that the documentary
makes, and ‘The changes’ from the DMZ area between past and present. After many
hours of researching and brainstorming, we drew out the key philosophy ‘From
solid to flexible’ and defined the ‘DMZ DOCS’ as a moment of change.
have tried to cover the elements of redefinition into a new brand identity.
Based on these elements we developed a brand new
We have wanted to express ‘the changing and
flow’ from the Logotype and the colors were made naturally merged to symbolize
This flexible brand identity system can be
applied to various elements.
︎Logo final version