Graphic design & Brading
This project is about
the regeneration of a seaside
town called Rhyl in Wales. Rhyl was a popular seaside resort, with an influx from Liverpool and
Manchester. The area had declined dramatically by 1990 but has since been improved by a series
of regeneration projects that have brought in major investment.
Our goal for this regeneration
project was to promote Rhyl
to the public and revitalize Rhyl again by encouraging tourism.
As a solution, we created our own brand ‘Delight’.
Delight is a magical cocktail kit inspired by Rhyl. We delivered the delight of Rhyl into the world.
This project was a collaboration work with Ji-hae Kim, Satomi Hisamoto and myself.